IIM Sambalpur empowers Sambalpuri weavers with modern business skills to promote local handloom globally. Read about the transformative initiative.
In a powerful display of tradition meeting innovation, IIM
Sambalpur celebrated Sambalpuri Divas by concluding the third phase of its Entrepreneurship
Development Programme (EDP) designed exclusively for master weavers of
Western Odisha.
Held under the Centre for Responsible Business, this
three-week residential program brought together 25 selected artisans, equipping
them with modern entrepreneurial and business skills. The initiative is a part
of the institute’s continuous effort to promote “Vocal for Local” and align
with ‘Aatmanirbhar Bharat’.
🎯 Key Highlights of the Programme
|
Feature |
Description |
|
🎓 Organizing Institute |
IIM Sambalpur |
|
🧵 Participants |
25 Master Weavers from Western Odisha |
|
🗓️ Duration |
3 Weeks (Residential Programme) |
|
🛠️ Training Focus Areas |
Digital Marketing, Pricing, Packaging, GST,
Bookkeeping, Cooperative Models |
|
📅 Occasion |
Concluded on Sambalpuri Divas – August 4, 2025 |
|
🌍 Objective |
To empower rural weavers & promote Sambalpuri
handloom on a global scale |
📚 What Was Taught?
The program was curated with hands-on training modules to
ensure practical application:
·
Digital Branding & Marketing
·
Sustainable Packaging Techniques
·
Pricing Strategies & Customer Engagement
·
GST, Accounting, and Bookkeeping
·
Business Automation
·
Handling Bulk Orders & Live Case Studies
·
Sales Digitization & Online Marketplace
Readiness
To bridge the language gap, sessions were also delivered
in local language, making complex management concepts more accessible for
traditional artisans.
💬 Voices from the Event
Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, said:
“Business education must go beyond boardrooms. Our
mission is to uplift local communities and help grassroots entrepreneurs become
self-reliant. Sambalpuri handloom is not just a fabric; it's an identity.
Through this initiative, we aim to make their businesses globally competitive.”
Ms. Aruna Marandi, CSR Head, TPWODL, praised the program:
“No other educational institution in India has taken such
a thoughtful initiative for micro-entrepreneurs. It perfectly embodies the
spirit of Aatmanirbhar Bharat.”
👏 Dignitaries Present
The valedictory ceremony, held on Sambalpuri Divas, was
graced by:
·
Ms. Aruna Marandi, CSR Head, TPWODL
·
Mr. Sanjay Kumar Mahapatra, District Project
Manager, Odisha Livelihoods Mission
·
Mr. Srimata Hota, Joint CEO, ORMAS Sambalpur
·
Prof. Mahadeo Jaiswal, Director, IIM
Sambalpur
·
Prof. Sumita Sindhi, IIM Sambalpur
·
Mr. Amrut P. Mohanty, CAO, IIM Sambalpur
The event concluded with the distribution of certificates
to all participants.
📌 Summary of the News
IIM Sambalpur's innovative Entrepreneurship Development
Programme is transforming traditional weavers into
skilled entrepreneurs. By blending business acumen with heritage, the
initiative is enabling the Sambalpuri handloom sector to find a place in
the global marketplace. The institution continues to be a beacon of inclusive
education and regional empowerment.
✅ Stay
tuned with Edumyra for more inspiring stories blending education,
entrepreneurship, and empowerment.
🧵 #SambalpuriDivas #IIMSambalpur
#AatmanirbharBharat #HandloomToGlobal
For such useful informative details and getting help regarding
any B School related query or
searching the best MBA Colleges in Pune, MBA Colleges in Delhi-NCR, MBA Colleges in Mumbai, etc.
Please check Edumyra. Also, we are here to
give all the info on exams like CAT/XAT/SNAP, etc.
Note:-All information on this website is subjected to updates. We do not
guarantee the accuracy or completeness of the information provided.