IMM Delhi is AICTE-sanctioned and recognized by the Ministry of Education, Government of India, and has a history of 55 years in education and with industry tie-ups. IMM Delhi provides an innovative course, PGDM, with nine joint majors. The contemporary directions of artificial intelligence, machine learning, data science, Python, R programming, and Metaverse 2.0 complement the curriculum.
The Institute of Marketing and Management
(IMM), established in 1969, has been a cornerstone in advancing marketing
and management education in India. Founded by the visionary Dr. Jagjit Singh,
IMM has dedicated over five decades to cultivating global intellectual capital.
Founding Vision:
Dr. Jagjit Singh, a distinguished marketing and management
expert, was a Fulbright scholar with a PhD
from the University of Nebraska, USA.
His academic journey included positions at institutions such as the University of Rhode Island, Marquette University, and the University of Alabama. In India, he
contributed significantly at the University
of Bombay and the Jamnalal Bajaj
Institute of Management Studies in Mumbai. Dr. Singh's legacy is marked by
his extensive research, publications, and consultancy work with organizations
like UNIDO, FAO, USAID, and the Government of India.
Vision and Mission of IMM Delhi:
IMM Delhi aims to
serve as a center of excellence in management education, research, and
training. The institution strives to blend modern management principles with
enduring values, preparing young leaders and nation-builders. The mission
focuses on delivering value-based management education through an
interdisciplinary approach, integrating teaching with research, seminars, and
conferences. IMM Delhi is committed to positioning India prominently on the
global marketing and management map.
Program Educational Objectives (PEOs):
Develop critical
thinking, problem-solving skills, and analytical approaches for effective
managerial decision-making.
Sensitize students
to socio-cultural and economic factors impacting current and future business
management needs.
Enable adaptability
to the evolving global business environment.
Cultivate
professional managers, entrepreneurs, and ethical business leaders by
integrating modern management concepts with timeless values.
Leadership Legacy:
Dr. Jagjit Singh's leadership extended beyond IMM Delhi. He held prestigious
positions such as Founder Chairman of the Association
of Indian Management Schools (Delhi Chapter), Chairman of the Expert Group
Meeting on Marketing Strategy for UNIDO in Vienna, and Vice President of the
Asia Pacific International Marketing Federation. His passion for writing led to
several publications on management, advertising, and business statistics.
IMM's Evolution:
From training
practicing managers and corporate leaders to educating aspiring management
professionals, IMM Delhi has significantly contributed to India's presence on
the global marketing stage. The institution also supports students in pursuing
educational endeavors overseas, reflecting its commitment to comprehensive
development.
IMM Delhi Course Details 2025
Post Graduate Diploma in Management (PGDM) at
IMM Delhi – 2025
The Institute of Marketing & Management
(IMM) in Delhi offers a two-year, full-time PGDM program that is AICTE-approved and designed to equip
students with industry-relevant knowledge and skills.
Course Structure of IMM Delhi
The PGDM curriculum at IMM is designed to
be industry-centric, incorporating modern technological advancements such as machine
learning, data science, R programming, Python, and Metaverse 2.0. It blends
theoretical knowledge with practical applications, case studies, and industry
exposure.
Specializations Offered
IMM
provides seven major specializations, allowing students to focus on their area
of interest:
|
Specialization |
Key
Learning Areas |
|
Marketing & Innovation Management |
Digital marketing, brand management,
consumer behavior, advertising strategies |
|
Financial Management |
Corporate finance, investment analysis,
financial modeling, risk management |
|
Human Resource Management (HRM) |
Talent acquisition, performance management,
HR analytics, organizational behavior |
|
Operations Management |
Supply chain management, logistics, lean
management, quality control |
|
Business Analytics & Research |
Big data analytics, AI applications in
business, statistical analysis, predictive modeling |
|
International Business Management |
Global trade policies, international
finance, cross-border marketing, business negotiations |
|
Entrepreneurship Management |
Startup ecosystem, venture funding,
business planning, innovation strategies |
Eligibility Criteria
To
apply for the PGDM program at IMM,
candidates must meet the following requirements:
Educational Qualification
·
A Bachelor’s degree (minimum 50%) in any
discipline from a recognized university.
·
Candidates in their final year of graduation
can also apply, provided they submit proof of completion within the stipulated
deadline.
Entrance Exam Requirement
A valid
score in any of the following entrance exams:
·
CAT (Common Admission Test)
·
MAT (Management Aptitude Test)
·
XAT (Xavier Aptitude Test)
·
CMAT (Common Management Admission Test)
·
GMAT (Graduate Management Admission Test)
Selection Process
Candidates
are shortlisted based on their academic performance, entrance exam scores,
group discussion (GD), and personal interview (PI).
Course Duration & Mode
·
Duration: 2 Years (Full-time)
·
Mode: Classroom-based learning with live
projects, case studies, and practical exposure.
Key Features of IMM’s PGDM Program
·
Industry-Driven Curriculum: Updated in
consultation with corporate leaders.
·
International Exposure: Collaborations with global
universities for student exchange programs.
·
Internships & Live Projects: Corporate
tie-ups for hands-on experience.
·
Soft Skills & Personality Development:
Focus on leadership, communication, and teamwork.
·
Advanced Technology Integration: Use of AI,
analytics, and digital tools in coursework.
IMM Delhi’s PGDM Fee Structure (2025)
The
total PGDM course fee is ₹10,80,000,
payable in installments.
The fee includes study materials, business suits, and other academic essentials.
|
Installment |
Amount
(₹) |
Due
Date |
|
Registration Fee |
50,000 |
Upon Admission |
|
1st Installment |
1,50,000 |
May 2, 2025 |
|
2nd Installment |
1,50,000 |
June 2, 2025 |
|
3rd Installment |
2,00,000 |
November 24, 2025 |
|
4th Installment |
1,50,000 |
March 24, 2026 |
|
5th Installment |
80,000 |
July 24, 2026 |
Payment Methods:
Students can pay via UPI, net banking,
credit/debit cards, Razorpay, and Atom.
Placement & Career Opportunities
IMM
boasts strong industry tie-ups with companies across sectors like FMCG, IT,
banking, retail, consulting, and manufacturing.
·
Average Placement Package: ₹9 - ₹9.5 LPA
·
Highest Package: ₹21
LPA (varies by specialization and recruiter)
·
Internship Support:
IMM provides internship opportunities that often lead to pre-placement offers
(PPOs).
Additional Certifications & Skill
Development
Apart
from core PGDM subjects, IMM offers certifications in:
·
Data Science & AI
·
Digital Marketing
·
Financial Modeling
·
Entrepreneurship & Startup Management
BBA Program in IMM Business School
The BBA program is offered at IMM Business School which has a
multidisciplinary curriculum fitting it with NEP 2024. It has incorporated the
industry interface by the use of internships, and live projects and places
emphasis on only emerging technologies such as Artificial Intelligence or
Machine Learning.
It
incorporates an integration of the theoretical concept, innovation and use of
case studies and other teaching methods. Students get practical through the Multidisciplinary
Corporate Immersion Programme for Problem Solving (MCIPPS). IMM Delhi guarantees the provision of
quality education, and the nurturing of skills of critical analysis,
creativity, and ethical practices as parameters of business success.
·
Marketing & Innovation Management
·
International Business Management
·
Financial Management
·
Human Resource Management
·
Business Analytics & Research
·
Information Technology
Course Fees:
·
Ist Year : 1,70,000/
·
2nd Year: 1,65,000/-
·
3rd Year: 1,60,000/-
·
Total: 4,95,000/-
FAQs (Frequently Asked Questions)
1.
What is the PGDM program at IMM Delhi?
The Post Graduate Diploma in Management
(PGDM) at IMM Delhi is a two-year, full-time AICTE-approved
program designed to equip students with industry-relevant knowledge and
leadership skills.
2. Is
the PGDM at IMM Delhi equivalent to an MBA?
Yes,
the PGDM program is equivalent to an
MBA, as it is AICTE-approved and
follows an industry-oriented curriculum.
3.
What is the duration of the PGDM program at IMM Delhi?
The PGDM program is of 2 years, divided
into four semesters.
4.
What are the different specializations offered in PGDM program at IMM Delhi?
IMM Delhi
offers seven specializations:
·
Marketing & Innovation Management
·
Financial Management
·
Human Resource Management (HRM)
·
Operations Management
·
Business Analytics & Research
·
International Business Management
·
Entrepreneurship Management
IMM Delhi is a top B-school offering PGDM in Delhi and has one of the most challenging yet fulfilling PGDM admissions processes. To apply for IMM Delhi’s PGDM program, candidates must meet these eligibility criteria:
Educational Qualification: Minimum 50% in any bachelor’s degree from a recognized university in any stream.
Entrance Exams: It is mandatory to have a valid score in CAT, MAT, XAT, CMAT, or GMAT. One of the requirements when it comes to selecting individuals for certain positions is the exam score.
Work Experience: A candidate with prior work experience, although not required, is desirable as it enhances discussion in the classroom.
Personal Interview and Group Discussion: Candidates who pass through the shortlisting will sit for interviews and group discussions. It also shows that the overall performance in all the academics alongside the entrance exams remains a decisive factor in selection.
Total Rs. 8,91,000/-
IMM Delhi has been placing candidates for 55 years and has long-standing relationships with many companies and industries. Recruiters also call on students to express their interest in specific jobs at the IMM Delhi CRC through job posts. This process also helps prevent any difficulties from arising during the placement procedures.
Discussions prior to recruitment enable the linking of student preferences to available employment prospects. These areas include soft skills training and CV writing that ensure the documents are fit for ATS scanning by potential employers.
Placement Highlights:
International Package: ₹21 LPA
Domestic Package: ₹19.35 LPA
Average Package: ₹9-9.5 LPA
At IMM Delhi, the Corporate Resource Centre offers multiple paid internships throughout the year, particularly for summer and winter breaks. Many students get PPOs they worked hard for depending on their performance during the internships they do.
Both internships are followed by a comprehensive project, which is defended in front of an academic committee. Top companies offering internships at IMM Delhi include:
Anand Rathi
Bank of Baroda
Birla Tyre
Devyani International Ltd.
Hitachi India Pvt. Ltd.
Hungama Digital Media
Jabong.com
Philips Electronics India Ltd.
TimesJobs.com
Whirlpool of India Ltd.
The admission process is easy, and potential candidates can apply for the IMM Delhi’s PGDM program. Follow these steps to complete your application process:
Visit the official site.
Log in with your user ID and password.
Submit an application fee of ₹900.
Submit documents as per 10th and 12th graduation standards.
The applicant can provide their valid CAT/MAT/XAT/ATMA/CMAT/GMAT score.
Apply and attend the GD/PI process of IMM.
AICTE Approved
AICTE-approved flagship two-year full-time program.
Ranked 30 by NIRF 2022.
Recognized among the Top 10 Sales and Marketing Colleges in India in 2022.
Offers a comprehensive two-year PGDM program.
IMM Delhi is amongst the top 10 private MBA colleges in Delhi, which is fully equipped with faculties to make studying convenient for students. Here’s a glimpse into its modern amenities:
Reception
It deals with student or parent inquiries and receives all guests of the school. They act as the center of processing questions, confirming or setting up appointments, and receiving information regarding campus updates. The reception has a comfortable sitting area with AC and comfortable chairs, much as the waiting area is also comfortable.
Smart classrooms with integrated 3D technology
There is the use of 3D materials in the classrooms at IMM, making learning more engaging. In addition to offering comfortable air conditions and ample floor space, these rooms can be used for conferences, classes, seminars, and presentations, as they include interior sound and video systems.
Computer Lab
Multimedia systems, LCD monitors, and high-speed internet are available in the computer laboratory. It fosters a convenient networking scenario as well as broadband e-connectivity, thus enhancing students’ learning via technology.
Library
It contains more than 200,000 books, journals, periodicals, and other research documents of national and international standards. It supports different academic requirements in order to provide better learning materials to the students.
Digital Library
The available resources include reading rooms and an e-learning room. The basic administrative operations are performed by sophisticated software such as KOHA.
Cafeteria
The large dining hall can comfortably accommodate over one hundred students, and a kitchen provides students with affordable, healthy breakfast, lunch, snack, and dinner. Attention is paid to cleanliness and sanitation; the area is always lively with informal spaces of communication.
Coming into the MBA colleges in Delhi list, IMM is also noteworthy for its excellent infrastructural facilities as well as the quality education it delivers.
What is the fee structure for PGDM?
The total fee for the PGDM program is ₹10,80,000, payable in installments.
What is the eligibility for PGDM?
A Bachelor’s degree with at least 50% marks and a valid score in CAT/MAT/XAT/CMAT/GMAT are required.
Does IMM provide internships?
Yes, IMM provides many paid internships during summer and winter sessions, as well as PPO.
What are the placement highlights?
International package: ₹21 LPA, Domestic package: ₹19.35 LPA, and Average package: ₹9-9.5 LPA.
Does IMM have international collaborations?
Yes, IMM collaborates with ESCP Business School (London Campus), Fordham University (New York), and MAGES Institute of Higher Education (Singapore).
What facilities does IMM provide?
It has smart classrooms, a digital library, a Computer laboratory, a cafeteria, and mandatory health insurance for students.
