20 th January, 2026 | Bhubaneswar: Birla Global University (BGU), a premier
university from Birla Group, invites applications for the first batch, i.e., 2026–28 batch
of its MBA in Communication Management programme.
The program responds to the strong industry demand for skilled communication managers across corporate,
media, consulting, and public policy domains. In alignment with the National Education Policy (NEP) 2020, emphasizing interdisciplinary education, experiential
learning, and competency-based outcomes, BGU marks a significant step in strengthening its management education portfolio, with a focus on communication-led
leadership.
The MBA in Communication Management at BGU has been designed to prepare future-ready professionals capable of navigating the evolving landscape of brand
communication, corporate communication management, crisis management, media engagement, and digital communication.
Key Highlights of the MBA in Communication Management Programme:
Integrated Communication Curriculum: Blends management
fundamentals
with corporate communication, branding, advertising, public
relations, digital
media strategy, and content management.
Digital-First Orientation: Emphasizes digital storytelling, use
of digital tools,
social media strategy, data-driven communication, and emerging
technologies.
Industry-Aligned Learning: Curriculum developed with inputs from
industry
experts, media professionals, and communication leaders.
Experiential Pedagogy: Live projects, case studies, simulations,
internships, and
industry interactions to ensure practical exposure.
Career-Focused Outcomes: Prepares graduates for roles in
corporate
communication, brand management, media strategy, digital
marketing, public
affairs, and consultancy.
Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global
University, said,
“Taking Birla Group’s legacy forward with Birla Global University,
we are committed to
shaping future-ready leaders who can thrive in a data-driven and
digitally connected
world. As communication increasingly defines leadership, trust,
and organisational
success, our focus is on integrating strategic thinking, industry
relevance, and
experiential learning to empower students to create impact, build
influence, and drive meaningful informed transformation across
sectors.”
Speaking on the launch, Dr. Shiv Shankar Das, Dean, Birla School
of Communication,
Birla Global University, said, “The MBA in Communication
Management reflects BGU’s
commitment to addressing the evolving needs of organisations where
communication
plays a strategic role in leadership, governance, and brand
building. The programme is
designed to create professionals who can think strategically,
communicate ethically, and
lead confidently in complex business environments.”
The learning ecosystem at BGU fosters creativity, innovation,
critical thinking, and
strategic decision-making, preparing graduates to succeed in
leadership roles across
communication-driven industries.
Eligibility and Admission Process
Particulars Details
Applicant Category 1
(Entrance Exam Based)
Applicant Category 1 (Entrance Exam-Based) Candidates with valid
scores in CAT / XAT / GMAT / CMAT / MAT may apply using their
respective exam scores.
Applicant Category 2
(BGU Entrance Test –
BET)
Candidates who do not have any of the above entrance exam scores
may apply through the Birla Global University Entrance Test
(BET), followed by WAT & PI.
Minimum Eligibility Bachelor’s degree in any discipline from a
recognised university with
a minimum 50% aggregate or equivalent CGPA (45% for
reserved categories as per norms)
Detailed Eligibility
Criteria
https://www.bgu.ac.in/mba-communication-management
Application Submission Application Submission Candidates are
required to submit their
applications through the online application form at the link below
https://forms.bgu.ac.in/mba
Personal Interview Shortlisted candidates will be invited for the
Written Ability Test
(WAT) and Personal Interview (PI) after initial screening.
Application Opening
Date
26th Sept. 2025
Application Closing Date 31 st June 2026
Fees
About Birla Global University (BGU):-
Birla Global University (BGU), Bhubaneswar,
is a premier multidisciplinary university
promoted by the renowned Birla Group.
Known for its strong academic foundation,
industry-oriented curriculum, and focus on
holistic education, BGU is committed to
nurturing future-ready professionals and
responsible leaders. Spread across a
modern, state-of-the-art campus in
Bhubaneswar, the university offers a vibrant
learning ecosystem supported by contemporary infrastructure,
advanced laboratories,
and technology-enabled classrooms.
Birla Global University places a strong emphasis on innovation,
research,
entrepreneurship, and experiential learning. Through industry
collaborations,
hackathons, live projects, and incubation-driven initiatives, the
university actively
bridges the gap between academia and real-world applications. BGU
encourages
interdisciplinary learning and promotes the use of emerging
technologies such as
Artificial Intelligence, data analytics, and digital platforms
across its academic
programmes.
The university offers a wide range of undergraduate, postgraduate,
doctoral, and
executive education programmes across disciplines, including
Management, Engineering
& Technology, Commerce, Economics, Law, Media Studies, and
Applied Sciences. With a
strong focus on skill development, leadership training, and
ethical values, Birla Global.
The university aims to contribute meaningfully to nation-building and the evolving global knowledge economy.
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