The Institute of Marketing
& Management (IMM), New Delhi, established in 1969, is a well-known
B-school in the capital with strong corporate links and an industry-driven
approach to management education. Its flagship AICTE-approved Post Graduate
Diploma in Management (PGDM) is a two-year full-time program designed to match
global business trends while retaining a strong focus on marketing, analytics,
and innovation.
The PGDM follows a trimester pattern. Year 1 builds a foundation in marketing, finance, HR, operations, and economics. In Year 2 students choose electives and undertake live projects, internships, and case-based learning. Popular specializations include Marketing & Innovation, Finance, Business Analytics, HR, International Business, IT Management, Event Management, and Logistics & Supply Chain.
For the 2025–27 batch, the total academic fee is about ₹10.8 lakh, payable in installments. Hostel and mess charges are extra but education loans and EMI plans are supported through partner banks.
Applicants need a bachelor’s degree with at least 50% marks and a valid score in CAT, XAT, MAT, CMAT, ATMA, or GMAT. Selection is based on entrance score, academic record, group discussion, and personal interview. Final-year undergraduates may also apply.
While not in the IIM league, IMM enjoys a solid reputation in the Delhi-NCR region. Its PGDM is AICTE-approved and recognized by corporates for its marketing and analytics focus.
IMM maintains a robust placement record. For the latest batch, the highest domestic package reached about ₹19 LPA, the international package touched ₹21 LPA, and the average was around ₹9 LPA. Recruiters include ICICI Bank, Cvent, JK Cement, Info Edge, and leading start-ups across marketing, BFSI, consulting, IT, and FMCG.
Merit-based awards, need-based support, and early-bird incentives (₹30k–₹60k or more) are offered. The institute also helps students secure education loans at preferential rates.
Located in central Delhi, IMM provides smart classrooms, a well-stocked library, modern labs, and active student clubs for marketing, finance, culture, and sports. Events, guest lectures, and optional international study tours enrich the experience.
Strong industry-aligned curriculum and live projects
Competitive ROI with moderate fees and solid placements
Strategic Delhi location for internships and networking
Decades-old brand with an active alumni network
The IMM Delhi PGDM 2025 is ideal for students seeking a career in marketing, analytics, finance, or entrepreneurship. With its blend of academic rigor, practical exposure, and career support, IMM remains a compelling choice for aspiring managers.
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