The Institute of Marketing & Management (IMM),
established in 1969, has been a beacon of excellence in management education
for over 54 years. Let’s delve into the key
aspects of IMM:
Institute of Marketing & Management (IMM), Delhi Admission 2024 , Courses, Fees, Placements and Rankings
The Institute of
Marketing & Management (IMM), established in 1969, has been a beacon of
excellence in management education for over 54 years. Located in
the heart of Delhi, IMM stands tall among the select few reputed B-schools in
India. Let’s delve into the key aspects of IMM:
Courses Offered:
IMM offers a two-year,
full-time Post Graduate Diploma in Management (PGDM) program approved
by the All India Institute of Technical Education (AICTE). The PGDM
program is infused with Artificial Intelligence and Machine Learning,
making it forward-looking and industry-relevant. Students can choose from nine
specializations to tailor their learning experience. These
specializations include:
1.
Marketing Management: Focused on understanding
consumer behavior, market research, branding, and digital marketing.
2.
Finance: Equips students with financial analysis, investment strategies,
and risk management skills.
3.
Human Resource Management: Covers talent acquisition,
performance appraisal, organizational behavior, and labor laws.
4.
Operations Management: Explores supply chain
management, logistics, and process optimization.
5.
Business Analytics: Teaches data-driven
decision-making, predictive modeling, and data visualization.
6.
International Business: Prepares students for global
markets, cross-cultural management, and international trade.
7.
Information Technology: Integrates IT strategy, cybersecurity,
and digital transformation.
8.
Retail Management: Focuses on retail operations,
merchandising, and customer relationship management.
9.
Healthcare Management: Addresses healthcare policies,
hospital administration, and healthcare marketing.
Admission Process:
Admission to the PGDM
program at IMM is based on valid scores in CAT, MAT, XAT, ATMA, CMAT,
or IMM’s own entrance test. Aspiring candidates can apply through the
official website. The institute values academic merit, personal values, and
social concerns in its selection process. The steps include:
1.
Application Submission: Candidates submit their
applications online, providing relevant academic and personal details.
2.
Entrance Test Scores: Shortlisted candidates are
invited for group discussions and personal interviews based on their entrance
test scores.
3.
GD-PI Rounds: Group discussions assess communication skills, teamwork, and
problem-solving abilities. Personal interviews delve into the candidate’s
aspirations, achievements, and ethical values.
4.
Final Selection: The final selection considers
overall performance, work experience (if any), and diversity.
Placements and Internships:
IMM boasts an impressive
placement record. Here are some highlights:
·
Highest International Salary Package: INR 21 LPA
·
Domestic Salary: Varies, with an average
of INR 18 LPA
·
Top recruiters include Nestle, HCL, ZARA, Pantaloons, SpiceJet,
Jio, United Colors of Benetton, and Reliance.
·
Students benefit from multiple summer internships during
their course, gaining practical exposure and industry insights.
Awards and Recognitions:
IMM has received several
accolades for its innovative practices:
1.
Gold Award for Innovation by AIMS (Association of Indian Management
Schools)
2.
Most Promising Brand by Economic Band
3.
Best B-School of the Year (Delhi NCR)
4.
Top 10 Sales & Marketing Colleges in India by Higher
Education Review 2022
5.
Best Business School with Excellent Placement Record in 2022
6.
India’s Inspirational Brands & Leaders 2022
Financial Assistance:
IMM collaborates with
Union Bank of India, IDFC First Bank, and NBFC to provide Collateral-Free
Loans of up to 7.5 Lakhs. Repayment begins six months
after course completion, extending up to the next 5-10 years.
Campus and Infrastructure:
IMM’s campus in Delhi
provides a conducive learning environment with modern facilities, libraries,
and interactive classrooms. The lush green campus encourages creativity and
intellectual growth.
For more information,
visit the official website.
IMM continues to nurture future leaders, equipping them with the skills and values needed to thrive in the dynamic business landscape.
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