Explore Doon Business School's Digital Marketing Program—comprehensive syllabus, career prospects, and industry-aligned training for future-ready marketers
🌟 Introduction
In today's competitive world, knowing how to market
online isn't just an advantage—it's essential. Doon
Business School (DBS), located in the heart of Dehradun, offers a
forward-thinking Digital Marketing
program designed to help students thrive in the fast-paced digital space.
With a balance of classroom learning and hands-on industry exposure, this
program opens doors to a wide range of digital careers.
📚 Program
Overview
Program Name: BBA in
Digital Marketing
Duration: 3 Years (Full-Time)
Affiliation: DBS Global University
Location: Dehradun, Uttarakhand
Eligibility: 10+2 from a recognized board
🧠 What You’ll
Learn: Syllabus Highlights
The course covers everything from foundational concepts
to advanced strategies, preparing students to become job-ready marketers.
Intro to Digital
Marketing
Understand the basics and why it matters in today’s
business world
·
Search
Engine Optimization (SEO)
Learn
how to rank websites on Google through content and keywords
·
Search
Engine Marketing (SEM) & PPC
Create
paid ad campaigns using Google Ads and optimize performance
·
Social
Media Marketing (SMM)
Build
brand presence on platforms like Instagram, Facebook, and LinkedIn
·
Email
Marketing
Create
personalized campaigns that engage and convert
·
Web
Analytics
Use
tools like Google Analytics to track traffic and user behavior
·
Content
Marketing
Develop
content that connects—blogs, videos, and more
·
Affiliate
Marketing
Understand
how affiliate programs work and how to earn from them
·
E-commerce
Marketing
Learn
to market and manage products online effectively
·
Mobile
Marketing
Design
SMS and app-based marketing strategies
·
Digital
Marketing Tools
Hands-on
experience with SEMrush, HubSpot, Canva, etc.
🎯 Career
Pathways After Graduation
Once you complete the program, you’re ready to take on
various roles, such as:
·
Digital Marketing Executive
·
SEO Analyst
·
Content Strategist
·
Social Media Manager
·
PPC Expert
·
Email Marketing Specialist
·
Affiliate Marketing Manager
·
E-commerce Marketer
These roles are in high demand across sectors like IT,
media, retail, and startups.
💼 Practical
Exposure That Sets You Apart
At DBS, learning isn’t limited to textbooks:
·
Live
Projects: Work on actual marketing campaigns
·
Internships:
Gain real-world experience with reputed companies
·
Workshops
& Masterclasses: Learn directly from digital experts
·
Certifications:
Get certified from platforms like Google, Meta, and HubSpot
🌐 Global
Perspective
The school also offers international exposure through:
·
Global university partnerships
·
Case studies from global brands
·
Cross-cultural exchange programs
🏞️ Life at
DBS, Dehradun
Beyond academics, the DBS campus offers:
·
Beautiful surroundings with modern
infrastructure
·
Student clubs, events, and sports activities
·
A vibrant community for networking and growth
📈 Placement
Support
DBS’s dedicated placement cell provides:
·
Career guidance from industry professionals
·
Resume-building and interview workshops
·
Networking opportunities with alumni
📝 Summary
If you're serious about building a career in digital
marketing, Doon Business School gives you all the right tools—from skills and
experience to guidance and opportunity. Their program is not only
future-focused but also deeply rooted in practical learning.
Ready to start your digital journey?
Visit DBS
to learn more and apply today.
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